The lens is your friend – really

If I had a penny for each time someone told me how freaked they were at having to look into the lens of a camera I would be a very rich man. So here’s a tip. When you’re looking at this impersonal object imagine it’s a friend. Imagine you’re going shopping or maybe you’ve gone down the gym. Or perhaps you’re in the pub. You’re having a nice conversation with one of your mates. And then everything will be fine.

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How to be confident - the lens is your friend