“Failing to plan is planning to fail”. Well I don’t know if he had an accent like that but a wise man called Alan Lakein said that…

…and he is a business guru in the States. Check him out.

Failing to plan video editing in the right way is not cool.

And what I suggest is you don’t actually plan to make one video. You plan to make three. One at 1 min 30 secs, one at 30 secs, one at 10 secs long.

Think about it. 1 min 30 seconds is more than enough time to give instructions or tell a little story. Or maybe give guidance.

30 seconds is a beginning, middle and end – the same sort of thing.

And 10 seconds… well, you can come up with an impactful elevator pitch, inspiring phrase or strapline that people will remember you by.

Go on. Give it a go.

And remember. When it comes to your personal brand, it’s not just about your business, it’s about you at your very best.

Autocue is not the reel you