This week’s app is Instagram.
Not just about one-off posting
But you know about Instagram don’t you. It takes photos and videos up to a minute long and you can add lovely filters to it…
…and you’ve been using it for some time, no doubt.
Storytelling on Instagram
No, the reason why I’m telling you about Instagram is because of a relatively new feature – that’s stories.
Now you may be seeing this and be thinking, “Well, I wonder what that’s got to do with me and my business and all that kind of stuff.”
Well I think it’s a very, very good idea because you can add your own photos or videos or someone else’s…
…and tell a story to engage with your audience.
So it may be, for example, that you’ve got some clients who’ve got pictures of their product or maybe something to do with the service you’re offering
…and put that together with another client’s and you can have a lovely testimonial story.
Just enough time to engage
Those stories stay up on the Instagram server for 24 hours so it’s just enough time for you…
…to engage with your audience on a particular subject that’s close to your heart.
I think it’s a very good idea and I think you should check it out as soon as you can.